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Floe is on a mission to put the mouth at the forefront of everyday healthcare
Not only for your teeth, but for the good of the planet. Our subscription helps you develop healthy habits that are kind to your mouth and the ocean.
We're guided by dentists.Their recommendations are the backbone of our proposition. We're dedicated to making Floe the best way to take care of your mouth every day.
Furthermore, our partnership with specialist recyclers ensures that our used products are turned into new ones at the end of their life.
The benefits of healthy habits compound over time. Good habits make time your ally, whereas bad habits make time your enemy.
Dentists have designed the products in our subscription. It contains everything you need to keep a healthy, happy mouth and a simple formula: floss once, brush twice, and replace your brush every three months.
Millions of toothbrushes are disposed of every year in household recycling. The shocking reality is that councils cannot recycle them so they simply end up in landfill or the ocean.
After a trip to South Africa in early 2019, Will & Javier decided that the dental industry was ripe for disruption; both in terms of innovation and the significant impact that oral care waste was having on the environment.
Based in London and Barcelona, Will & Javier are on a mission to re-calibrate dental care from a reactive to a preventative approach, all the while reducing the impact that dentistry has on the planet.
